Commercial Security A/B Test

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Executive Overview

Comprehensive high-level analysis of the Commercial Security landing page experiment. Currently evaluating Control vs Optimized variants across traffic quality and behavioral indicators.

Executive Verdict

Immature Sample Size

The experiment is currently collecting data. Statistical significance has not yet been reached. Continue running until 95% confidence is achieved.

Traffic Quality (Clarity Observed Sessions)

V1 Control - Sessions
V2 Optimized - Sessions
Non-Bot
Bot / Anomalous

Acquisition (GA4 Sessions — Paid vs Organic)

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Traffic & Audience

Comparative analysis of session volume, source acquisition, and audience profiles for V1 (Control) vs V2 (Variant).

V1 (CONTROL) SESSIONS
-
V2 (VARIANT) SESSIONS
-
+4.1% vs V1 Control
TRAFFIC QUALITY (CLARITY OBSERVED SESSIONS)
V1 Quality
80% Non-Bot20% Bot
V2 Quality (Cleaned)
80% Non-Bot20% Bot

Traffic Volume Trends

Demographics & Acquisition Breakdown